See how optimized a specific web page, landing page, or blog post is for an exact keyword
Your website is is the foundation for everything you do online. A visit to your site is often the first impression people have of your business online. A great first impression depends on the static elements of your website being complete and easy to find and the changing elements such as blogs and videos being current and informative. Your website is a trusted resource for your customers to find all the information they need about your company, services and products. Your website links with all other digital marketing you do, social, linking, blogging, advertising.
Plus Your website must be mobile-ready. I’m sure that many of you have been on your phone, looking at a site, and had to ‘pinch in and out’ to navigate. Annoying yes, but even worse Google will penalize websites for not being mobile-responsive. Want proof? Do a Google search on your phone. Look at the results. See that light-grey ‘Mobile-friendly’ before the description? The more you know…
First we’ll make a list of the questions your customers frequently ask and questions you want to answer for them. We will categorize, prioritize and rank your list questions. Now we can define the questions, with keywords and keyphrases.
Next take a look at your largest competitors’ sites and see what keywords they are ranking for. Make a list of the ones you want to compete for, and any new ones you may think of. (With this information Yitsou can take the list and build it out by finding variations, search volume, importance to your core business and customers, and ranking difficulty.) This research insures that your website is responding to what your customers want. In addition this work identifies the optimal keywords and keyphrases to rank in Google’s search and bring the most interested visitors to your website.
Now that we know about your customers and your business we can start to build your website with content production and design. The Yitsou Marketing Team works with you during this entire process with open communication and transparency.
The Yitsou Team will show you how to easily interact with your site. All websites we build use a platform that gives you full access to the site’s backend. You and your team can make changes and updates, add pictures, edit blog posts, etc., at any time you want. If you need us to manage everything, we can do that as well.
We also host your site. Speed and security are paramount. The time it takes your site to load is also a factor that affects search-result rankings. That’s why we ensure that everything on your site is optimized for quick load times. We provide daily backups and employ the latest security measures to keep you safe.
At Yitsou we are always learning. Website production has come a long way, and it continues to evolve. Our team has a serious commitment to learning and education. We stay on top of the latest trends and advancements in technology and search. We’re constantly evaluating our processes to ensure that the results we deliver will drive our clients’ businesses forward.