As digital marketers, we’ve been conditioned to believe that engagement is engagement, and that it’s all fairly equal in the grand scheme of things.

Unfortunately, likes, shares, and comments differ wildly in value depending on the people leaving them.

High-quality followers are going to be turned off of your page if it’s made up of fake accounts and spammers.

As soon as you can, go through your Facebook profile and remove everything and everyone that doesn’t appear genuine. Harsh, yes, but valuable.

If you struggle with low-quality engagement from particular areas of the world, you can use Facebook’s settings to limit who’s allowed to view your page. This will help keep it as clean and as targeted as possible.

The Facebook platform doesn’t exactly make creativity easy. This is probably why so many businesses put as little effort as possible into designing their pages.

But you don’t want to make the same mistake they do.

Chances are, people will only visit your page once, so you want to make the very best impression. Make sure you stand out instantly from all the other businesses in your niche.

How can you do this? Get creative! Show off a little of your personality. Do something different.

If you’re struggling for inspiration, a well designed cover photo, quality posts, and exciting promotions usually work well.

Earlier, I told you that a large chunk of your followers only liked your page to enter a competition or secure a coupon, and that these followers were largely of low quality. So why am I now tell you to run contests?

Well, contests can be a great way of drawing attention to your brand, as long as your contests are aimed at the right people.

If you sell vegan soaps but are giving away a luxury Easter egg in one of your competitions, most people who enter your contest will have little to no interest in your products – they just want a chocolate fix!

Ideally, you want to attract interested and relevant people to your contests, so they like your page, read more about your products or services, then buy something if they’re one of the unlucky ones who doesn’t win your prize.

You should have already done step number 4 on this list, as adding Facebook plug-ins to your website and blog is great for SEO purposes.

If you haven’t added these plug-ins already, well you ought to do it now, because here’s yet another great reason to do so.

One of the best ways to increase the amount of high-quality likes you have on your Facebook page is to bring engagement with you to Facebook from elsewhere. Yes, Facebook has billions of users, but that can make it all the more difficult to stand out among the crowd. So bring your own friends.

Make sure that those using your website and blog can connect with you when they want to. Make sure it’s easy for them to find and like your Facebook page to show appreciation for what you do.

Facebook is worth around $245 billion. That’s more than Walmart! The reason for this is simple: Advertising on Facebook is just so effective. Zuckerberg and co. have no problems selling their precious ad space.

If you have money in your budget to spend on social media marketing, advertising your presence on Facebook can be highly effective. You can pick up those high-quality likes you need in a couple of days by using a number of well-thought out ads.

Use the Audience Insights tool on Facebook to narrow down your target audience, set a daily advertising budget, and you’re golden!