Our founding partners started out in professional management and c-level roles before moving over to the digital marketing space. Our big differentiator is the fact that we see everything as connected and building off one another, seo, content creation, websites, social. The goal for our clients to have them build a cohesive and robust digital presence that positions them as the trusted leader in their industry. 

Our model allows us to have a large agency offering in a boutique style setting. We accomplish this through the strength of our team members and the sound processes we employ in everything we do. Another key employee for us is software. We utilize the latest technology and software platforms that both improve our workflows and processes as well as the subsequent results that we are able to produce.

White Hat Link Outreach is a Process…

• Website Analysis: Link outreach kicks off with a thorough examination of the content of your website, identifying your audience, rankings and current link profile. This allows us to build a customized strategy for the various websites that should be reached for coverage and link inclusion.

• Link Prospecting: We will discover link opportunities based on the keywords identified in your website analysis. These keywords are used to manually prospect for opportunities using advanced search engine operators. We also filter Twitter profiles to find relevant bloggers to pitch on your behalf.

• Link Outreach and Pitching: All of our pitches to opportunities are based on the exchange of value. We offer them something in return for their link inclusion – for example, relevant content. Depending on the type of link we are pitching (i.e. broken link, guest post, etc.,) that offer changes.

• Negotiation and Content Creation: Sending a request is the easy part, it gets complicated once prospects begin responding. At Izzdo, we know all the aspects of negotiating and will react accordingly to each individual response you will receive. In addition, we have talented writers to create content should it be requested.

• Open Workflow and Reporting: We know that some forms of link building can be questionable and even untrustworthy. To avoid this, we have developed an open workflow using Google Drive and Sheets. You can follow along and track every single link prospect, outreach email, guest post, pitch and live link – you have final say to all the links we build. 

Search Engine Optimization is a vital tool to connect people to your site when they’re searching for it. At Izzdo, we pride ourselves in our versatile approach to SEO. We will put your website in front of customers as soon as their interests are sparked.

Unlike traditional SEO companies, our SEO services are all-inclusive and reach every piece of the organic web. Specialized content, social media and organic promotion are not just included in our service, but are customized to attract your desired niche.

Social media can be an excellent platform to place an advertisement. Facebook, Twitter, LinkedIn, Instagram and Pinterest are all home to millions, if not billions, of weekly users. These sites can allow you to narrow down your potential audience by looking at behaviors, interests, location, age, gender, education, relationship status and more. With social media, you can focus all your advertising efforts exclusively while generating incomparable results without exceeding your budget.

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When you become a client, the first step starts the same way – through an in depth discovery of your target customer base!

Define Your Customer – Creating a successful campaign starts here. We want to know whom specifically you are trying to target.

What Are Their Actions and Interests – We want to know the behaviors and interests of your customer base. What do they like? What do they search online?

Value, Value, Value – We identify key problems of your target audience then create content aimed to resolve these problems.  

This process helps us determine how we can add value to your customer.